JLH

How should the hotel mattress industry establish a 'craftsman spirit'

by:JLH     2022-05-25
How the hotel mattress industry establishes the 'artisan spirit'. Since the 'craftsman spirit' was mentioned, it has rapidly set off a boom in all walks of life, and the inheritance of the craftsman spirit in the hotel mattress industry has been paid more and more attention. The road to quality is still a long way to go for enterprises. Practicing the spirit of craftsmanship and making good products is the key. The spirit of a master craftsman is an extension of the spirit of craftsmanship. It is not only required to carefully craft products, but also put forward higher requirements for enterprises in a series of issues such as product research and development and customer service. . But no matter which concept it is, it cannot be separated from the meticulous crafting and excellence of the product. After all, the product is the key. The spirit of craftsmanship is the key to breaking the situation in the industry In the industry, what enterprises are currently lacking is the persistence, pursuit and accumulation of high-quality products, and the lack of emphasis on traditional skills and craftsmanship. The ability of lasting innovation was also suppressed for a time, which made the foundation of evergreen become rare. It has to be said that regaining the spirit of craftsmanship is the key to breaking the situation in the industry under the new situation, but there is still a long way to go for the enterprise to become a high-quality product. To practice the spirit of craftsmanship, enterprises can start from the following four aspects: First, do a good job in marketing planning, properly introduce celebrity effects, add points to the brand, and spread reputation; Second, enterprises should raise the spirit of craftsmanship and master craftsmanship to the level of brand strategy , as a new development path; 3. Promote and integrate upstream and downstream advantageous resources to achieve joint cross-border development. Fourth, reform the operation and management mode of enterprises, integrate channels, and make production and sales more efficient; the spirit of craftsmanship requires enterprises to uphold the spirit of meticulous craftsmanship and excellence, and promote enterprises to increase varieties, improve quality, and create brands in order to better Meet the needs of the masses to upgrade their consumption. The more complex the competitive environment is, the more companies must stay awake and always put products first. For China's manufacturing industry, at the moment when the competition for technology and talent is fierce, in order to seek more brilliant results, it is urgent to strive for perfection and never give up the craftsman spirit. The return of the craftsman spirit is particularly important for enterprises. Therefore, if an enterprise wants to improve, it still needs to promote the spirit of craftsmanship. The 'craftsman spirit' has several meanings: one is to have a work attitude and spirit of excellence; the other is to do things to the extreme, with high requirements and strict standards for products; the third is the respect and praise of the entire society for 'craftsmen'. In short, only by adhering to the concept of meticulous craftsmanship and excellence, putting the concept into action, and making good products, an enterprise will surely create its own world in the industry.
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